About me

Stemistry Florals is an art-led floristry studio founded by Jashel Nelson.

With a creative background spanning marketing, fashion, and contemporary art, Jashel approaches floristry through a distinctly visual and conceptual lens. Her work is shaped by composition, colour theory, texture, and narrative. The same principles that underpin art and design practice.

Inspired by exhibitions, artists, and visual culture, Jashel designs with intention: exploring how colour evokes emotion, how form holds presence, and how considered arrangements can transform a space.

Working intuitively with seasonal blooms, Jashel allows natural movement and character to guide each design rather than relying on rigid formulas. The result is modern, design-led floristry that feels elevated, confident, and never generic.

Stemistry Florals is for those who value creativity, restraint, and thoughtful design — where floristry is not simply decorative, but intentional.